Audio Ads

Audio ads are 30 seconds or less with a clickable companion image shown for the duration of the ad. If you already have a pre-produced audio ad, you can upload it directly to Spotify Ad Manager from your computer by selecting Upload file or from your asset library by selecting Add from library. If you don’t have an audio ad, our free creative tools can help you make one from scratch.

You can also check out ads.spotify for creative inspiration and more information on our technical requirements.

Specs to keep in mind

Audio file

Length: 30 seconds or less
File type: MP3, OGG, or WAV
File size: 50 MB
Sample rate: 44.1kHz
Bit rate: 192kbps minimum
Channel: Stereo if your ad has music or sound effects (SFX), it will likely sound crowded in mono. Most music tracks are stereo, and bouncing to a mono file will flatten any spatial mixing on the track. Bouncing in stereo also allows you to place different components of the ad (music, SFX, VO) in different parts of the sound field for more engaging audio.
Overall loudness: -16 LUFS (+/- 1.5 LUFS)
Integrated average loudness of -16 LUFS (+/- 1.5 LUFS) and a True Peak limit of -2.0 dBTP. This ensures the ad volume is consistent with content and throughout the ad itself. The True Peak limit is a maximum and not a number to necessarily reach. As long as the integrated loudness averages -16 LUFS (+/- 1.5 LUFS) and the TPL is equal to or less than -2.0 dB, the ad meets our spec.

Companion image

Aspect Ratio: 1:1
Dimensions: At least 600 x 600 pixels (square)
File type: JPEG or PNG
Max file size: 200 KB

Logo Image

Aspect ratio: 1x1
Dimensions: At least 600 x 600 pixels (square)
File type: JPEG or PNG

Canvas visual (optional)

Upload a full-screen image or short looping visual, which may appear with your audio ad while the Spotify mobile or desktop app is in focus. Learn more about Canvas here.
Aspect Ratio: 9:16
Resolution: 720 x 1280 pixels
Duration
- 3-8 seconds for looping visual
- Static for image
File format:
- MP4 or MOV for video
- JPG or PNG for image