For ads in podcasts, Spotify Ads Manager offers enhanced brand suitability controls to help ensure your ads are placed alongside content that aligns with your brand values. When creating a campaign in Spotify Ads Manager, advertisers have the option to select their suitability preferences through the available controls:
- Sensitive topic filters: Use sensitive topic filters (US, CA, UK, AU, NZ, DE, ES, IT, FR, SE, BR, MX, JP) for even more granular control. There are four levels of sensitive topic filters including standard, partial, limited and restricted that can be accessed under “Advanced placement controls”. These can be applied uniformly across all 9 sensitive topics or advertisers can apply separate filter levels across each topic using the “custom” selection option.
- Episode topics: Choose the relevant podcast episode topics you want your ad to be placed with from your campaign. Keep in mind that the fewer topics are selected, the smaller your addressable audience will become.
Podcast content is categorized using episode-level podcast transcription technology, powered by artificial intelligence and machine learning, to move beyond keywords to understand sentiment, language, and context. Learn more about how Spotify is building a safe space for advertisers.
