Contextual targeting allows advertisers to reach their audience during the right moments throughout their day, by delivering their message immediately after a user has listened to specific types of content. You can select from categories such as music genres, playlist moods, activities, or settings.
How it works:
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We identify top genres, and user-curated and Spotify-curated playlists aligned with popular activities, moments, and moods. Multiple options can be combined to expand your potential audience and tailor your campaign to connect when it matters most.
Available genres:
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Alternative |
Punk |
Bollywood |
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Classical |
RnB |
Desi Pop |
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Country |
Reggae |
J-Pop |
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Easy Listening |
Reggaeton |
Lo-Fi |
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EDM |
Rock |
Cantopop |
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Electronica |
Soul |
Anime |
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Emo |
Soundtrack |
Indonesian Pop |
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Folk |
Traditional |
Brazilian Funk |
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Funk |
Ambient and New Age |
Sertanejo |
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Hip-hop |
Theater |
Comedy |
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House |
Latin Pop |
Trap |
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Indie |
Bachata | |
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Jazz |
Afropop | |
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Blues |
K-Pop | |
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Latin |
Club and Dance | |
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Metal |
Mexican | |
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Pop |
Available playlist tones:
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Relaxation |
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Happy |
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Bittersweet |
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Empowering |
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Love |
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Sleep |
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Energetic |
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Calm |
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Nostalgic |
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Spooky |
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Intense |
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Chill |
Available playlist activities & settings:
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Workout |
Wedding |
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Focus (Study, Work) |
Sport |
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Yoga and Meditation |
Outdoor |
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Cooking |
Spring |
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Dancing |
Summer |
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Gaming |
Winter |
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Singing |
Fall |
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Party |
Morning |
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Dinner |
Afternoon or Evening |
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Travel and Commute |
Nighttime or Late Night |
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Holiday |
Contextual targeting is available in the Contextual Placement Controls section and is supported for In-Stream placements only.