Lookalike Audiences help you reach new listeners who share similar characteristics to your existing customers on Spotify. These audiences are created from custom audiences built using customer lists, website events, or ad engagement signals.
To create a lookalike audience:
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Log into Ads Manager and navigate to the Audiences page.
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Click Create and select Lookalike audience.
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Please Note: You will only be able to create a Lookalike Audience if you have already created a Custom Audience.
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Search for your Source audience from the dropdown.
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Enter your audience name and description. Click Create.
Note: It can take up to 72 hours for the lookalike audience to finish processing after creation.
