Interest targeting allows you to reach relevant audiences based on the activities and topics they're passionate about. Interest categories are informed by users’ recent streaming behavior, including their podcast, playlist and platform preferences. You can select multiple interest categories to expand your potential audience.
Available interest categories:
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Academic interests
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Arts and Humanities - History
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Medicine and healthcare
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Automotive
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Books and literature
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Business and finance
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Executive leadership and management
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Marketing and advertising
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Technology industry
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Careers
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Commuting
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Education
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Events and celebrations
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Holidays
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Entertaining at Home
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Wedding
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Cooking and Tailgate
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Getting Ready
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Birthday
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Girls Night Out
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Music Festivals
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Family and relationships
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Parenting
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Parenting Babies and Toddlers
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Parenting Children Aged 4-11
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Love and Dating
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Fine art
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Theater
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Food and drink
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Alcoholic beverages
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Barbecues and grilling
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Cooking
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Dining out
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Non-alcoholic beverages
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Healthy living
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Fitness and exercise
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Running and jogging
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Outdoor activities
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Yoga
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Meditation
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Hobbies and interests
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Arts and crafts
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Home and garden
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Gardening
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Home improvement
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Movies
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Comedy movies
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News and politics
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Personal finance
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Pets
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Pop culture
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True Crime
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Shopping
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Sports
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American football
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Auto racing
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Baseball
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Basketball
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Boxing
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College sports
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Cricket
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Cycling
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Extreme sports
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Fantasy sports
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Golf
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Soccer
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Tennis
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Weightlifting
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World Cup
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Style and fashion
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Beauty
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Fashion trends
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Personal care
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Technology and computing
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Television
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Comedy TV
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Drama TV
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Reality TV
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Travel
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Adventure travel
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Beach travel
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Family Travel
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Road trips
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Video gaming
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Action-adventure video games
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Mobile games
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Role-playing video games
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eSports
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Podcasts
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In-Car Listening
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Studying and focusing
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General Audiobooks Listening
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Music
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Advertisers can target over 50 music genres + playlist themes
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