Ads can be  provided and uploaded into the platform by the advertise or make ads from scratch with our free creative tools. Our tools provide the option to create ads using generative AI or in partnership with Spotify’s creative team. 

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To create your own ad using generative AI, follow these detailed instructions.

 

To create an ad with the help of Spotify’s creative team, all you need to do is tell us what you want your ad to say and pick some background music. Then, we’ll work with a voice actor to produce your audio ad free of charge.* Here’s how:

 

  1. When you get to the create new ad step for an ad set in which you have selected the audio format, click the work with Spotify  option.

  2. Name your voiceover, type your script, and add any instructions you have for the voice actor. Instructions could be anything from pausing after a certain word to explaining specific pronunciations. Discover tips for creating a great audio ad.

  3. Select the language you want your ad in.

  4. Select the voice profile of the voice actor.

  5. If you choose to have background music, select one from our catalogue recorded by independent artists. Or, upload your own if you have more specific background music needs, like adding in your own sound effects. You can only upload one background track per ad and we’ll mix it against the voiceover for you. Note: You must have the rights to use the background track or your ad will be at risk for rejection due to licensing issues.

  6. Submit the request.

  7. Typical turnaround is 2 to 4 business days. You will receive a notification when your ad has been recorded and is ready to be reviewed. Listen to it within the Ads Manager UI and approve it, reject it, or choose to make revisions. You can use one voiceover option per ad. Your final asset will also be saved in the asset library.

  8. To make changes, choose revise from the dropdown menu, prompting a window to appear that will ask whether you want to make changes to your voiceover clip — like giving new direction on tone or emphasis — or your background music & mixing. 

  9. Pick background music & mixing to launch our audio revision tools. For more details on how to use the audio revision tools check revising your audio ad.

 

The standard turnaround for an ad to be approved is usually 24-48 hours.

 

*Subject to change