If you wish to promote your podcast or video content on Spotify, make sure to select “Engagement on Spotify” as your campaign objective. Then, on the “Create New Ad Set” page, under “Your cContent on Spotify,” select “Podcast.” In the “Search for podcast and or videos” field, enter the name of the content you want to promote.

Please note that you will be able to choose between the two delivery goals: streams (recommended) and clicks.