About competitive separation

Running multiple campaigns at once? By default, competitive separation prevents ads in the same category from serving in the same ad break. In Ads Manager, you can allow your own campaigns to serve together while continuing to keep competitors out. This gives your campaigns more flexibility to deliver without removing competitive protections. It does not guarantee delivery.

 

How it works

Competitive separation is applied automatically based on the ad category you choose for each ad set. It applies to in-stream audio and video ads.

 

To allow your own campaigns to serve in the same ad break:

 

  1. Open your ad set and go to Ad set details.

  2. Choose your ad category.

  3. Check “Allow this ad set to run with other campaigns from this ad account.”

You can change this setting at any time, including while an ad set is running. Competitors in the same ad category will continue to be kept out of the ad break.