In addition to reaching listeners across music and podcasts, advertisers can exclusively target podcast ad inventory. Podcast-only inventory is available at a fixed CPM and can be activated across Spotify media plans. Ads may appear in opted-in Spotify Original & Licensed Podcasts as well as opted-in podcasts from publishers/creators from Megaphone and Spotify For Creators. 

 

How it works:

  • To exclusively target podcast inventory, toggle the buy type from Auction to Reserved then select Podcasts.

  • Choose the podcast categories that align with your brand.

  • Target your audience by age, gender, and location.

  • Use an existing audio ad, work with one of our creative partners, or use our AI tools to create an ad from scratch. 

  • Launch and track performance with real-time reporting and measurement.

Podcast categories:

  • Business, technology, and education

  • Entertainment

  • Lifestyle and health

  • News and politics

  • Sports

  • True crime

Ad Delivery:

Your ads will deliver both on and off Spotify. Your ads may reach both Premium and ad-supported listeners on Spotify.

Ad Format:

Audio ads

Reporting:

  • Streamed impressions: The number of times your ad has been streamed.

  • Downloaded impressions: The number of times your ad has been downloaded.
    Impressions: The number of times your ad has been served.
    Note: Impressions = Streamed impressions + Downloaded impressions.

  • Reach: Total reach. The number of unique users, based on IP and user agent, that your ad was delivered to. 

  • Frequency: Total frequency. The average number of times each user, based on IP and user agent, was served your ads.

  • Clicks: The number of times your ads within the ad set were clicked (applicable to streamed impressions only).

  • Completion rate: The percentage of started ads that played all the way to the end.

Pricing:

Fixed CPM and guaranteed delivery

 

Note:

Podcast inventory is also available when buying via our auction-based objectives. For in-stream placements, advertisers can choose to run alongside all content types (Music & Podcast) or Music-only.