To create a Google Tag Manager integration, you will need an authentication token and connection ID generated from the Events page in Spotify Ads Manager. You must be a Business Admin in Ads Manager to access the dashboard and follow the steps below. 

 

Connect to the Conversions API in Ads Manager 

  1. Login to Ads Manager and navigate to Events from the global navigation icon in the top left corner

  2.  Once on this page, you can navigate to connect data source and select Conversions API
     

  3. Next, name your Conversions API

  4. If you also plan to use the Spotify Pixel, it is recommended to create a dataset in order to enable deduplicated conversion measurement using both Spotify Pixel and Conversions API data.

  5. Using the search bar, choose the Ad Account(s) to connect to your Conversions API. The desired Ad Account(s) must be associated with your Business account.

  6. On the “View Conversions API Instructions” read the “Access Conversions API” section then navigate to the Token section

  7. Click “Generate token”

  8. Generate your authentication token (you can generate up to 3 tokens) 



Creating a Google Tag Manager Integration

 

Before setting up a GTM integration, please ensure that you have billing account access and project creator permissions within your GCP organization in order to do automatic provisioning. If you plan to do manual provisioning instead of automatic, you will need help from a user with the appropriate GCP permissions to set up the Cloud Run infrastructure following Google’s documentation.

 

  1. Go to Google Tag Manager and create a new Server container

  2. Click on “Tags” from the left sidebar and select New

  3. Click “Tag Configuration” and select “Discover more tag types in the Community Template Gallery” from the Choose Tag Type window

  4. Search for “Spotify” and select “Spotify CAPI 3P Integration Tag” > Add to workspace

  5. Paste in your authentication token and connection ID from Events Manager

  6. Configure events, action source, and select triggers

  7. Click “Save” to deploy the tag

 

You can also directly access the Conversions API Google Tag Manager tag template.

 

The public repository for the GTM tag template is also available.