How it works

Custom audiences built from customer lists help match data from your community to Spotify’s users.

 

With this solution, you’ll be able to easily upload your customer lists, edit and delete audiences, and create lookalike audiences from your uploaded data. 

 

Before you begin

When uploading customer lists, it’s important to format your file correctly. Follow these steps to avoid upload errors during custom audience creation. 

 

Prepare your customer list by following these requirements:

  1. File must be .csv. 

  2. File size must have at least 1,000 rows. We can only accept files up to 2GB.

  3. You can upload e-mail addresses and device IDs in the same file, but these must be outlined in separate columns. Mixing e-mails and device IDs in the same column is not supported. 

  4. Each identifier should be mapped to the correct header row describing the ID: 

    1. EMAIL_ID

    2. DEVICE_ID

    3. PHONE_NUMBER*

    4. EMAIL_ID_SHA256

    5. DEVICE_ID_SHA256

    6. PHONE_NUMBER_SHA256*

*Phone numbers are only supported for data matching in Brazil, Mexico, and India

 

Optional: If uploading a pre-hashed list, please make sure that e-mail addresses, device IDs, and phone numbers are normalized and formatted as lowercase. 

 

Create a custom audience

To create an audience from a customer list: 

  1. Log into Ads Manager. Navigate to the Audiences page.

  2. Click Create and select Custom audience. Then select customer lists.

  3. Drag and drop or click to upload your customer list file. You can download an example file to use as a template. Review the data formatting guidelines above to prepare your file.

  4. Enter your audience name and description. Click Create. 

 

Note: It can take up to 72 hours for the custom audience to finish processing after the upload.

 

Edit a custom audience

After you create a custom audience from your list, you can replace your customer list. 

 

To edit an audience:

  1. Log into Ads Manager. Navigate to the menu in the top left square menu drop down and select Audiences. 

  2. Select the audience you would like to edit by clicking the ellipses on the right side.

  3. Click Edit. You can replace the existing customer list by uploading or dragging and dropping a new file.

  4. Click Save. All edits will be applied to lookalikes and campaigns using this custom audience. 

 

Delete a custom audience

To delete an audience:

  1. Log into Ads Manager. Navigate to the Audiences page.

  2. Select the audience you would like to delete by clicking the ellipses on the right side. 

  3. Click Delete and confirm removal.

Please note, Active audiences cannot be deleted.

 

The reflected estimated audience size is a range of matched users to help advertisers plan their campaigns. This range can be updated daily. The reflected range does not reflect the estimated reach, which will include additional campaign parameters and criteria in the campaign creation flow. We require a minimum of 1,000 rows in the customer list in order to upload your file to Ads Manager. 

 

If you notice your custom audience isn’t ready to use in a campaign, please note:

  • It can take up to 72 hours for the custom audience to finish processing after the upload.

  • All files will need to follow the data formatting guidelines.