Reach the right audience with Spotify Ads Manager effective targeting options. A range of audience targeting options are available depending on your placement selection.

Available for all placements:

• Demographic: Connect with your target audiences across platforms with Spotify’s first-party age, gender, and  language data.

• Location: Reach users based on where they are.

• Interest: Reach highly relevant audiences based on their podcast, playlist, and platform preferences.

• Fan Bases: Target known fans of an artist you're promoting or fans of other artists (available when promoting an artist or music event).

• Device: Reach users based on what device they're streaming from

• Custom audiences: Reach customers using your unique customer data.

Context Targeting - for In-Stream placement only

Contextual placement options help advertisers control where ads appear. Advertisers can include preferences for music genre, playlist tone, activities & settings, or podcast episode topics (if running in all content types). Sensitive topic filters are also available.

You can find a detailed list of available genres, tones, activities, & settings in our Contextual targeting help center article.

Targeting restrictions

Targeting Restrictions for Users under 18 years old (in United States, United Kingdom, & European Union):

The following targeting restrictions are in place for any ad sets delivering to the United States, United Kingdom, or European Union that target users under 18 years old. Advertisers are unable to use the below targeting options:

• Gender

• Interest

• Fan Base

• Custom Audiences

When targeting users under 18 years old, advertisers can only use the below targeting options:

• Contextual targeting

• Music genres

• Content Controls

• Location, language, device

• Day-part