Ad Manager currently supports select third-party measurement partners for ad verification of both audio and video ads.
For Google Campaign Manager verification tracking, you can add CM360 click and impression tags when you create or edit an audio or video ad. Once you’ve worked with your Google representative to generate the appropriate tags, you can attach them to your Ad Manager ads using the following steps:
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For CM360 Click Tracking: In the campaign booking flow, expand the "Third-party measurement" section and paste the link into the dedicated "+ Add click tracker" field.
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For CM360 Impression Tracking: In the campaign booking flow, expand the "Third-party measurement" section and paste the URL directly into the "+ Add impression tracker" field.
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Please note, you must have an existing relationship with Google to implement CM360 verification tracking in Ad Manager. Ad verification and all other third-party tracking are optional.
CM360 tags are only available for impression tracking for ads in podcasts.
For all other third-party ad verification partners, review our list of approved third party tags for measurement.
