Spotify Ads Manager supports third-party viewability measurement through the following partners:

  • Integral Ad Science (IAS)

  • DoubleVerify (DV)

 

Advertisers must have an existing relationship with IAS or DV to enable third-party viewability measurement. Participation is optional and format availability varies by partner.

 

How to Enable Third-Party Viewability Measurement

Integral Ad Science (IAS) 

Supported ad formats: Carousel, video, display 

 

To enable IAS viewability measurement on Spotify Ads Manager: 

  1. Work with your IAS representative to generate the appropriate IAS tracking URL.

  2. In Spotify Ads Manager, navigate to the Third-party measurement section during ad creation or editing.

  3. Select IAS (Integral Ad Science) as your viewability partner.

  4. Copy and paste the IAS tracking URL into the field provided.

 

DoubleVerify (DV) 

Supported ad formats: Video

 

To enable DV viewability measurement on Spotify Ads Manager: 

  1. Contact your DoubleVerify representative to confirm your DV Client ID (CTX code).

  2. In Spotify Ads Manager, navigate to the Third-party measurement section during ad creation or editing.

  3. Select DoubleVerify as your viewability partner.

  4. Enter your DV Client ID (CTX code) in the field provided

 

Reporting & Billing Notes

Please note, we don’t use third-party tracking for billing purposes and are not responsible for any of the third-party vendor fees. All billing amounts are determined using the metrics tracked directly in Ads Manager and do not include third-party vendor fees.

 

Reporting for third-party tracking can be accessed directly through your measurement partner’s dashboard and won’t be surfaced in Ads Manager. Please allow approximately 24-48 hours for Spotify campaign data to begin populating in your vendor dashboard.