Advanced Matching helps you improve attribution and campaign performance in Spotify Ads Manager. When enabled, the Spotify Pixel can send hashed customer information (like email or phone number) along with your website events. This may help Spotify match more conversions for attribution measurement and increase the scale of your audiences.

 

Benefits of Advanced Matching

  • Improved attribution: Higher probability of matching more website conversions back to your ads on Spotify.

  • Expand your reach with custom audiences: We use more attributes to match website visitors to people on Spotify, helping improve audience match quality.

  • Help lower cost per conversion: Improve delivery efficiency with stronger signals.

 

Types of Advanced Matching

You can apply Manual or Automatic Advanced Matching for your events when you install the Spotify Pixel on your website.

  • Automatic Advanced Matching does not require any additional code. When enabled, your Spotify Pixel automatically scans your website for recognizable form fields, such as email addresses and phone numbers, and processes that information. Data is hashed using SHA-256 in the browser before it’s sent to Spotify. You can enable this feature with a simple toggle in Ads Manager > Events.

  • Manual Advanced Matching gives you more control by allowing you to add specific parameters directly to your Spotify Pixel code. This option is ideal for businesses that want finer control over what data is sent through the pixel and who are proficient with coding and technical expertise in implementing the code. As with automatic matching, all information is hashed before it’s passed to Spotify.

 

  

How to Enable Advanced Matching

  1. Log into Spotify Ads Manager and select Events from the navigation menu.

  2. Select the Pixel you’d like to update.

  3. Find the Advanced Matching section.

  4. Toggle on Automatic or Manual Advanced Matching, depending on your preference

  5. Select the customer information you would like to share. Available information includes: Email, phone number, first name, city, state, zip code, country

  6. Click next to view and install your pixel code. 

  7. Your Pixel will now begin scanning for eligible identifiers and sending them in hashed form with your events.