Custom audiences allow you to reach your customers using your unique customer data.

We currently support the following types of data to create a custom audience:

• Customer lists: We match data from your customer lists, like e-mail addresses and device IDs to listeners on Spotify.

• Website events: We match data from your Spotify Pixel and your Conversions API to create an audience of users who have visited or taken a specific action on your website

• Ad Engagement: Build custom audiences based on how users have interacted with your ads on Spotify—such as hearing, seeing, or clicking an ad.

You can use custom audiences for:

• Targeting your existing customers

• Excluding your customers for acquisition campaigns

• Creating lookalike audiences to reach new prospects