What is the Spotify Pixel?

The Spotify Pixel is a piece of JavaScript code placed on your website that helps you understand the actions people take after hearing or seeing your ads on Spotify.

 

By using the Spotify Pixel with Spotify Ads Manager, you can:

  • Measure website conversions across your Spotify campaigns with a single Pixel.

  • Understand which actions people take on your website after being exposed to your ads.

  • Measure lower-funnel outcomes, such as purchases, sign-ups, and leads, to better understand campaign performance.

  • Analyze conversion performance across delivery dimensions such as audience, format, device, and streaming context to help inform campaign optimization.Use conversion data to help inform campaign optimization.

  • Create audiences based on actions people take on your website.

Create your Pixel in Spotify Ads Manager, then share it with the ad accounts that need access to use it for measurement and optimization.

 

Learn more about how to create a Spotify Pixel.

 

What can the Spotify Pixel measure?

The Spotify Pixel can measure the following website conversion events:

  • Page View

  • Product View

  • Lead

  • Add to Cart

  • Start Checkout

  • Purchase

  • Sign Up

  • Custom Event (up to 5 distinct events)

You can also send additional information with your conversion events using event parameters, which can provide more detail about the actions taking place on your website.

 

Learn more about conversion events.

 

Is the Spotify Pixel right for my brand?

The Spotify Pixel is best suited for advertisers that have a website and want to measure actions people take after being exposed to their Spotify ads.

 

For example, you may want to measure outcomes such as:

  • Online purchases

  • Leads

  • Newsletter or account sign-ups

  • Products added to cart

  • Other meaningful actions on your website

To use the Spotify Pixel, you’ll need a website where the Pixel can be installed and the appropriate access to add the Pixel and conversion event code.

 

For advertisers looking to strengthen their first-party conversion measurement, the Spotify Pixel can also be used alongside the Spotify Conversions API (CAPI) to send conversion data to Spotify through both browser and server-side connections.

 

Learn more about how we attribute your results to your ads.