To create a new report, go to the Reports section of Spotify Ads Manager in the left hand navigation bar. 

 

You can create a report from scratch via the ‘Create report’ button, or you can choose a pre-built but editable template to get started.

 

The available report templates include:

  • Weekly campaign results: Analyze delivery and engagement across your active campaigns over the past week.

  • Daily ad set results:  Analyze delivery and engagement by ad set for the past month.

  • Lifetime ad results:  Analyze all-time delivery and engagement across every ad in your campaigns.

  • Age: Compare how your ad sets delivered by audience age

  • Gender: Compare how your ad sets delivered by audience gender

  • Genre: Compare how your ad sets performed depending on the surrounding genre

  • Conversion: Track downstream conversion events tied to your ad sets

After configuring the report, you can preview the data (up to 200 rows) and then select the report’s frequency (once, daily, weekly, monthly) and choose to provide your email to be notified when the report is ready for download. You will be notified whenever the newest report is available for download.

 

If you do not provide your email, you’ll get a notification in Spotify Ads Manager every time a new report is ready for download.

 

You can delete or edit reports at any time.

 

For reports that include conversion measurement, you can also select an attribution window before generating your report.

 

Choose between:

  • 30-day click / 30-day impression (default)

  • 7-day click / 7-day impression

This setting only affects how conversion data is displayed in the report. It does not affect campaign delivery, attribution, or optimization.

 

Below are the available metrics in Spotify Ads Manager

 

Filters available:

  • Campaign name

  • Campaign status

    • Active 

    • Completed 

    • Stopped

    • Paused 

    • Pending approval

    • Rejected

  • Lookback window 

    • Yesterday

    • Last 7 days 

    • Last 30 days 

    • Last 90 days

    • Lifetime

    • Custom

  • Attribution window (available for conversion measurement only)

    • 30-day click / 30-day impression (default)

    • 7-day click / 7-day impression

Dimensions available:

  • Campaign

    • Campaign name

    • Campaign status

    • Objective

  • Ad set

    • Ad set name

    • Ad set status 

    • Ad set lifetime budget 

    • Ad set daily budget 

  • Ad

    • Ad name

  • Delivery

    • Activities and Settings

    • Age

    • Country

    • Custom

    • Daily Granularity

    • Device Type

    • Format

    • Gender:

    • Geography

    • Genre

    • Podcast Episode Topics

    • Platform

    • Streaming context

    • Playlist Tones

    • Interests

  • Time

    • By day

Metrics available:

  • Performance

    • Total Impressions

    • Frequency

    • Reach

    • Streamed Impressions

    • Streamed Reach

    • Streamed Frequency

    • Downloaded Impressions 

    • Downloaded Reach

    • Downloaded Frequency 

    • Clicks

    • Click through Rate

    • Spend

    • CPC

    • CPM

    • Completion Rate

    • Starts

    • Ad played to: 25%

    • Ad played to: 50%

    • Ad played to: 75%

    • Ad played to: 100%

    • Ad completes (skippable ads)

    • Reach of ad completes (skippable ads)

    • Frequency of ad completes (skippable ads)

    • CPCL (skippable ads)

    • Video views

    • Video expands

    • Video expand Rate

  • Streaming results

    • Listeners

    • New listeners

    • New listener conversion rate

    • Listener conversion rate

    • Streams 

    • Average streams per listener

    • Average streams per new listener

  • Conversion measurement

    • Page views 

    • Leads 

    • Adds to cart 

    • Purchases 

    • Attributed revenue 

    • Average order value (AOV)

    • Return on ad spend (ROAS)

    • Customer acquisition cost (CAC)

    • Cost per lead

    • Start checkouts

    • Product views

    • Sign-ups

    • Custom event 1

    • Custom event 2

    • Custom event 3

    • Custom event 4

    • Custom event 5

  • App Measurement 

    • App installs (Kochava)

    • App installs (AppsFlyer)

    • SKAdNetwork app installs 

Learn more about campaign performance metrics in the Glossary. 

 

After selecting the metrics and dimensions you can then preview up to 200 rows of report data. If you'd like to make changes, click Back to update your metrics, dimensions, or column order. When you're satisfied with the preview, click Next to name your report and choose whether to export it once or schedule it to be delivered daily, weekly, or monthly to your email address