Mobile Measurement Partner Setup

Advertisers can leverage Spotify’s partnerships with Adjust, AppsFlyer, Kochava, and Singular to measure installs attributed to an Ads Manager campaign. Apps are created on the Business Account level and can be shared across any Ad Accounts that fall under the Business Account. In addition to following the steps below to add your app to Ads Manager, please ensure that Spotify’s integration has been enabled in your MMP dashboard.

Note that we also support Apple’s SKAdNetwork (SKAN), which enables you to measure the impact of your iOS campaigns, even if a user has opted out of tracking via the App Tracking Transparency prompt.

Please follow the steps below to add your app to Ads Manager. Please note that you will need admin access to the Business Account to set up an app.

Start by logging into Ads Manager. Click the menu icon in the upper left-hand corner and select Apps. Then click Add.

Next, input your app name in the Name field. For iOS apps, add your App Store URL in the iOS field. For Android apps, enter the Google Play Store URL in the Android URL field.

Ensure the correct MMP is selected from the Mobile Measurement Partner drop-down.
1. Note: Adjust clients will need to enable Spotify’s integration in the Adjust dashboard and create an Adjust link before creating their app in Ads Manager. The Link token field is only required for Adjust clients
If you are setting an iOS app that is configured to measure opted-out installs via Apple’s SKAdNetwork, check the box next to “Apple’s SKAdNetwork” at the bottom of the Add App page.
Click “Add” to add your app to Ads Manager.
Your app will now appear in the Apps page. You will be able to see an overview of your app settings and the number of active ad sets measuring install attribution for a given app.

Click on an app to view or edit your app details. Your Spotify App ID is available at the top of the app details page. You will need your Spotify App ID later on when setting up Spotify’s integration in your AppsFlyer or Kochava dashboard. Spotify App ID is not required for Adjust or Branch setup.
Click the “Ad Accounts” tab and click Share to share your app with the desired Ad Account(s). After clicking Save, the selected Ad Accounts will see the app listed on their Apps page.
1. Once you have shared the app with your desired Ad Account(s), the Ad Accounts with access to the app will be listed in the Ad accounts tab.

Configure Spotify with your MMP

Spotify’s partner integration must be enabled in your MMP dashboard in order to measure installs attributed to your Ads Manager campaign. If you would like to access AppsFlyer or Kochava app install reporting within your Ads Manager campaign dashboard, please be sure to follow the step below when configuring Spotify as a partner in your MMP dashboard.

Adjust Configuration

Follow the instructions here for general partner activation with Adjust.
In your Adjust dashboard, select Spotify from the Partner Selection page
Select the app to promote and build your Adjust link
Ensure that the macros below are included in your Adjust links:
1. %%CAMPAIGN_ID%%
  %%CAMPAIGN_NAME
  %%FLIGHT_ID%%
  %%FLIGHT_NAME%%
  %%CREATIVE_ID%%
  %%CREATIVE_NAME%%
  %%DEVICE_ID%%
  %%SP_UUID%%
Create Adjust links for impressions and clicks. One link token from the Adjust links you generated is required to set up an App in Spotify Ads Manager.
1. In the examples below, abc123 is the link token:
  1. Click URL: https://app.adjust.com/abc123
  2. Impression URL: https://view.adjust.com/impression/abc123

Appsflyer Configuration

Follow the instructions here to set up Spotify as a partner in Appsflyer.
When adding Spotify as a partner in your AppsFlyer dashboard, visit the Permissions tab.
Scroll down to the list of permissions and toggle on the following:
1. Ad Network Permissions: enables Spotify to view performance in the AppsFlyer partner dashboard and enables install reporting in Ads Manager.
2. Access aggregate conversions data: enables install data sharing with Spotify.
3. Share SKAN Transaction ID: enables deduplication and conversion value mapping for SKAN installs
Generate your Spotify impression and click attribution links that will be used for install attribution

Branch Configuration

Follow these instructions to activate Spotify as an ad partner in your Branch dashboard.
1. Search for “Spotify” within the Branch partner directory
Create Branch app install impression and click tracking Ad Links
1. Use the “App Only” format
2. Confirm that the Spotify macros below are included:
  %%CAMPAIGN_ID%%
  %%CAMPAIGN_NAME
  %%FLIGHT_ID%%
  %%FLIGHT_NAME%%
  %%CREATIVE_ID%%
  %%CREATIVE_NAME%%
  %%DEVICE_ID%%
  %%SP_UUID%%

Kochava Configuration

Follow the instructions here to set up Spotify as a partner in Kochava and generate impression and click tracking links.
When adding Spotify as a partner in your Kochava dashboard, visit the Permissions tab.
Ensure that an install postback has been enabled for Spotify
Reach out to your Spotify or Kochava rep to generate SAN trackers

Singular Configuration

Activate Spotify as an ad partner in your Singular dashboard by following these instructions.
Recommended settings:
1. Single-platform links
2. Use impression and click trackers
3. Include view-through attributions
4. CTV measurement on (enables probabilistic view-through attribution for audio ads)
Follow these instructions to create your Singular tracking links for Spotify.
1. Confirm that the macros below are appended to your tracking links:
  %%DEVICE_ID%%
  %%CAMPAIGN_NAME%%
  %%CAMPAIGN_ID%%
  %%CREATIVE_NAME%%
  %%CREATIVE_ID%%
  %%SP_UUID%%

Create an App Installs Objective campaign

Once you’ve added your app to Ads Manager and have configured the Spotify integration within your MMP account, it’s easy to create an app install campaign. Below is a guide to activating mobile measurement when booking your campaign.

Create a campaign

Start by creating an App Installs Objective campaign in Ads Manager and following the booking prompts until you reach Conversion measurement on the Create new ad set page. Select your app from the Conversion Measurement dropdown.
1. If you are advertising an iOS app and you are using Apple’s SKAdNetwork, toggle on “Turn on SKAdNetwork measurement” to measure app installs from devices using iOS 14.5 or later.
2. Note: you can only target one OS per ad set with the app installs objective. If you would like to track conversions for both iOS and Android, you will need to create two separate ad sets.
Continue the prompts in the booking flow.
IMPORTANT: When entering a click-through URL for your app install campaign in Ads Manager, please ONLY use the standard App Store or Play Store link without macros or UTM parameters. Examples: https://apps.apple.com/us/app/spotify-music-and-podcasts/id324684580; https://play.google.com/store/apps/details?id=com.spotify.music.
Apply your MMP impression and click tracking links in the Third-party measurement field. All supported macros should already be included in the MMP tracking link templates. Impression and click trackers are required to measure install conversions.
1. Tracking link format varies by MMP, but all tracking links should include at least %%DEVICE_ID%% and %%CAMPAIGN_ID%% macros. Each MMP has a macro template for Spotify that should automatically append the appropriate macros to your tracking links.

Reporting

*this feature is currently in beta

Reporting for attributed app installs is available to view within your Ads Manager account at the Campaign and Ad Set levels. You can access the metrics via Reports, as well as within the campaign table. Install data sharing must be enabled in your MMP dashboard in order for app installs to appear in Spotify reporting.

Note: Adjust,Branch, and Singular installs will only be available in the MMP dashboards. Spotify Ads Manager reporting for Adjust installs will be coming in H2 2026.

Campaign Table Column Selection:

To access conversion data within Reports, click the menu icon in the top left corner of your dashboard and select Reports. From here, you will have the ability to create a report and enable “App measurement” within the metrics selection:

If you have configured other events to track against your Spotify campaign within your MMP, such as post-install conversion events, reporting metrics for these events will only be accessible via the MMP dashboard.