Advertisers working with Spotify have the option to use generative AI in the Ads Manager platform to instantly create high quality scripts and voice overs that are optimized for the Spotify audio advertising experience.
How it works
Spotify’s Gen AI audio ad creative tools enable advertisers to instantly create high quality scripts, voiceovers, and mix background music all within the ads manager platform. This streamlines ad creation, offering a faster and more flexible alternative to traditional production methods. The tools are accesible from the Creative Library as well as the booking flow, and can be downloaded for use on any Spotify buying channel (Ads Manager, Spotify Ad Exchange, or Direct IO)
For more information please visit our help center article on using audio creative tools
Key features of Spotify’s Gen AI ad creation tools
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AI Script Generation: Advertisers can input prompts and instantly generate ad scripts up to 500 words, with built-in safeguards to ensure brand safety and compliance with ad policies.
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AI Voiceovers: A variety of voice models and tones are available to bring scripts to life with both North American and British accents. Advertisers can fine-tune pronunciation and generate multiple "takes" to achieve the desired effect.
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Background Music: Advertisers can enhance their audio ads with royalty-free background music or upload their own tracks.
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Download Capabilities: Advertisers have the option to download their audio ads to use on any Spotify buying channel.
Benefits for Advertisers:
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Faster Ad Creation: Generate complete audio ads in minutes, eliminating the traditional wait times associated with human production.
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Increased Control: Easily adjust scripts and voiceovers within the platform to achieve the perfect ad.
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Customization at Scale: Effortlessly create variations of ads for different audiences or campaigns.
Step-by-step guide to help use these tools
The option to use generative AI for audio ad creation can be found in the Creative Library or the booking flow when you get to the create new ad step for an ad set in which you have selected the audio format. To use generative AI, an advertiser would need to select ‘Make your own’ and to work with a partner an advertiser would need to select ‘Work with Spotify’.
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You will be able to follow a series of prompts (key message, call to action, words to include and words to avoid (optional) in the platform to generate an ad script.
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Your inputs will produce an ad script with character count max to ensure that ads are under our 30 second duration limit. We have guardrails in place to ensure the script does not contain offensive or insensitive words, or wording that does not align with our ad policy.
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You will be able to regenerate multiple scripts, or adjust the language in the prompts or in the scripts yourself. Then, select which script you would like to use.
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Once you have selected a script, you will be able to generate a voiceover of the ad using one of our voice models powered by Spotify’s Text-to-Speech service.
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You can then select a tone of voice for the voiceover.
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The tool will then generate the voiceover which the user can preview.
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To fix any issues with pronunciation, click on “Add voiceover instructions” and adjust the script accordingly
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Once you have selected the voiceover you would like to use, you can mix in any background music. Adding background music is optional, but recommended. You can upload your own background music track, or choose from a selection made by Spotify and provided free of charge. Once a background track has been selected, a final audio ad will be available for preview.
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The audio file will now appear on the “Create ad” page under the “Audio” section. It is now ready to be previewed using the shareable preview link or downloaded.
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Finally, the user can preview their ad and submit it for review. Our Ad Review team will manually review the ad to ensure it follows our ad policies.
If you have any questions regarding making revisions to your Audio Ads please visit our help center article on revising your audio ad.
Looking Ahead:
Spotify's generative AI tools represent a significant step forward in simplifying and accelerating audio ad creation. As the technology continues to evolve, we can expect even more innovative features and capabilities to emerge, further empowering advertisers on the Spotify platform.
