You can use the Spotify Pixel to measure conversion activity for most campaign objectives in Spotify Ads Manager. Spotify Pixel is not available for Engagement on Spotify or App Installs objectives.
Set up conversion measurement
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Start by creating a campaign in Spotify Ads Manager and follow the booking prompts until you reach the Delivery section.
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Under Delivery > Conversion measurement you can select the data source you want to use to measure the ad set.
Only one data source can be used to measure an ad set. You cannot select multiple datasets or Pixels for the same ad set. -
Select Next and continue through the remaining campaign booking steps.
Once the ad set is created, conversion measurement via the selected Spotify Pixel will be enabled for that ad set.
