If you’re running a Website Traffic or Engagement campaign on Spotify and have chosen "Clicks" as the delivery goal, your audio ads will be automatically accompanied by call-to-action ("CTA") cards.

CTA cards are clickable companion units that complement Spotify’s ad experiences, powered by Spotify’s Streaming Ad Insertion. They include visuals, clear messaging, and clickable buttons to drive users to a digital landing page or mobile app.

With CTA cards, listeners will come into contact with your message again as they explore the Spotify app, after hearing your ad. CTA cards will appear in places relevant to where the ad was originally heard.