The Spotify Click ID (SPCLID) is a unique parameter that is automatically appended to your ad’s landing page URL when a Spotify user clicks on your ad and lands on your website. 

The SPCLID helps connect ad clicks to conversion events on your website, enabling more accurate attribution and improved campaign performance. The Click ID does not interfere with any other custom tracking parameters you may already be using.

How It Works

If you have installed the Spotify Pixel on your website, the pixel will automatically capture the Click ID parameter. Spotify uses this data to connect ad clicks with user actions on your website. This matched data helps improve the volume and accuracy of conversion attribution.

Example

A unique Click ID will be automatically generated and appended as a parameter to ad URLs. 

For example, if you input your landing page as https://ads.spotify.com/en-US, the updated URL with the Click ID  would be:
https://ads.spotify.com/en-US?spclid=e3334af4dc39078e759d1625fa4782cac3ff3a7de6b6c8f30d768bd9ed5bb683.