This feature is currently in beta.

 

What is the Spotify Pixel? 

The Spotify Pixel is a piece of JavaScript code placed on a website that allows you to analyze the actions that listeners took after hearing or seeing your ads on Spotify. Using the Spotify Pixel with Ads Manager you can:

  • Install the pixel, one time, to measure all of your campaigns on Spotify. 

  • See the key actions listeners take on your website across all their devices.

  • Better understand the ROI of your investment across Ads Manager. 

  • Reach listeners who took specific actions on your website.

 

Create your pixel in Spotify Ads Manager and share it with your ad accounts to enable it on your campaigns.

 

Learn more about how to create a Spotify Pixel

 

What can the Spotify Pixel measure?

The Spotify Pixel can track the following website events:

  • Page view

  • Product View

  • Lead

  • Add to cart

  • Start Checkout

  • Purchase

  • Sign Up

  • Custom Event (up to 5 distinct events) 

 

Learn more about conversion events

 

Is the Spotify Pixel right for my brand?

This type of attribution measurement works well for brands that have an online presence and are interested in measuring lower funnel conversion outcomes. You might be measuring key performance indicators like online purchases or the number of people who sign up for your newsletter or discount code. You must have a website where you can place your pixel and will need access to your website’s code to install the pixel and conversion event code.

 

Learn more about how we attribute your results to your ads