Delivery insights metrics can be accessed at the Ad Set Insights page or Reports Manager.

 

Insight Table

To access this dashboard, navigate to either the Campaign, Ad Sets or Ads tab on the Campaign page and select the ‘View Charts’ icon in the Actions column.

 

Reports Manager

To access delivery insights within the campaign reports, select ‘Reports’ and then select the campaign(s) you would like to include in the report. You can then customize which delivery dimension include in your report. 

 

Your delivery insights report includes a summary of Total impressions, Streamed impressions, Reach, clicks, average CPM, or CTRs, and Quartiles (25%, 50%, 75%, 100%) delivered for each ad set.

  • Activities and Settings*: How your ads delivered across playlist activities and settings

  • Age: How your ads delivered to different age groups

  • Custom: How your ads delivered across custom audiences

  • Daily Granularity: How your ads delivered by day

  • Device Type: How your ads were delivered across Personal computer, Connected TV, Phone, Tablet, Connect Device, In-Car, Set Top Box, OOH Device, Other 

  • Format:  How your ads delivered across formats

  • Gender: How your ads delivered to different genders

  • Geography*: How your ads were served across countries

  • Genre*: How your ads within the ad set were served to users listening to different music genres. Reflects the genre a user listened to before your ads were served. Only available for ads placed in music.

  • Podcast Episode Topics*:  How your ads delivered across podcast episode topics. Only available for ads placed in podcasts. 

  • Platform: How your ads within the ad set served to users listening on different platforms.

  • Streaming Context: Where your ads delivered across music or podcasts.

  • Playlist Tones: How your ads delivered within playlist tones. 

*Metrics only available for top 10 within the Campaign, Ad Set and Ad insights page

 

Please note: Clicks and CTR reporting is not available for the ad sets targeting podcast listeners. 

 

Note that your ad set targeting may affect the delivery metrics you see. For example:

  • If you target users ages 18 - 34, you won’t see any ads within the ad set served outside of that age group.

  • If you target Pop music only, you'll only see ads within the ad set served to users who were listening to a song in the pop genre before they heard your ads.

 

If your targeting parameters are broad, you’ll see a variety of different dimensions within the delivery metrics. For example:

  • If you do not apply any age targeting, you’ll see how your ads within the ad set served across age groups.

  • If you do not apply any gender targeting, you’ll see how your ads within the ad set served to men and women.

  • If you do not apply any genre targeting, you’ll see how your ads within the ad set served across a variety of genres.

  • If you do not apply any platform targeting, you’ll see how your ads within the ad set served across all platforms.

 

These metrics help provide information about the audience your campaign has reached. You don’t need to take immediate action based on these metrics, but you can use these insights to build a targeting strategy for your next campaign.