This feature is currently in beta.

 

 What is Spotify Brand Lift? 

Spotify Brand Lift is a free first party brand lift survey tool designed to help you understand the incremental impact on brand metrics for your campaigns on Spotify. Spotify Brand Lift reporting will allow you to understand campaign effectiveness across different demographics and media factors like format and frequency, with the goal of giving you the insights needed to optimize campaign strategy on Spotify. 

 What metrics can Spotify Brand Lift measure?

Advertisers can choose three questions from the list below:

  • Ad Recall

  • Brand Awareness

  • Top of Mind Awareness

  • Message Association

  • Brand Preference

  • Brand Favorability

  • Attribute Rating

  • Purchase Intent

 

Spotify Brand Lift requirements

  • A minimum of 4 million impressions is required across the campaign.

  • Budget delivery likelihood must be set to High.

  • All ad sets must target users aged 18+.

  • The campaign must run for at least two weeks and include an end date.

  • The survey must be submitted at least 48 hours before the campaign start date.

  • A maximum of three survey questions is allowed per study.

  • If creatives run in multiple languages, the survey must cover all campaign languages.

 

Is Spotify Brand Lift right for my campaign?

If the goal of your campaign is to drive awareness of a brand or new product, influence consumer perceptions of a brand or product, or get consumers to consider making a purchase, Spotify Brand Lift is a great tool for understanding these outcomes more scientifically. 

 Please reach out to your Spotify representative for more information about Spotify Brand Lift and how to access this solution.