After you’ve created a Spotify Pixel dataset in Spotify Ads Manager, you can add new events or update existing event configurations at any time from the Events page.
Add or edit events
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Go to Events in Spotify Ads Manager and select the dataset you want to update.
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From the Event activity section, select Add events in the upper-right corner.
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Select Spotify Pixel to open the Pixel setup flow.
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Choose the event or events you want to add or update.
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For each event, select any optional parameters you want to send to Spotify.
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Review the generated event code and copy the complete script for each event you are adding or updating.
Install new or updated event code
After adding a new event or changing an existing event configuration, you’ll need to install the updated code on your website before Spotify can begin receiving the new event data.
Each event has its own complete code snippet. Copy and install the full script provided in Spotify Ads Manager for that event.
For new events, install the script where the corresponding action occurs on your website. For example, install a Purchase event where a completed purchase is confirmed or a Lead event when a lead form is successfully submitted.
If you make changes to an existing event, such as adding or changing event parameters, update the existing event implementation on your website with the newly generated script.
