*This feature is currently in beta.

Approved measurement vendors can supply impression trackers and click trackers to help advertisers validate key ad events across all Spotify Ads Manager's campaign objectives. Spotify supports the application of tracking URLs sourced from approved third-party vendors to enable real-time verification, brand lift measurement, online attribution, and more.   

 

Approved Vendors

Ads Manager currently supports select third-party measurement partners for ad tracking of both audio and video ads. You must have a direct relationship with the approved vendor and will work directly with your vendor representatives to source the URLs required for input into the appropriate fields during ad booking. 

 

Delivery Verification: 

  • Adform
  • Double Click (DCM) 
  • Flashtalking
  • Innovid (audio tags only) 

 Audience and Media Verification:

  • Nielsen ONE (DAR)
  • Integral Ad Science (audio tags only)*
  • DoubleVerify (audio and podcast tags only)* 
  • Adelaide (audio, podcast, and video tags only)
  • SmartMe Analytics

 

Reach/Frequency & Incremental Reach: 

  • Audience Project
  • Cross Screen Media Intelligence (formerly Data + Math)
  • Extreme Reach
  • iSpot
  • VideoAmp

 

Brand Lift: 

  • DISQO
  • Dynata
  • Kantar
  • Lucid
  • Macromill
  • MetrixLab
  • Nielsen ONE (NBE)
  • On Device
  • Upwave

 

Online Conversions & Website Traffic: 

  • Artsai
  • Attain
  • Claritas
  • Magellan
  • Podscribe

 

Mobile App Measurement:

  • Adjust
  • AppsFlyer
  • Branch
  • Kochava*

 

Foot Traffic: 

  • Arrivalist
  • Cuebiq
  • Foursquare
  • InMarket

Multi-Touch Attribution:

  • C3
  • MarketCast
  • Marketing Evolution

 

Reporting for third-party tracking can be accessed directly through your measurement partner’s dashboard and won’t be surfaced in Ads Manager. 

 

Please note, we don’t use third-party tracking for billing purposes and are not responsible for any of the third-party vendor fees. All billing amounts are determined using the metrics tracked directly in Ads Manager and do not include third-party vendor fees. 

 

Spotify also supports third-party viewability measurement with DoubleVerify and IAS through our direct integration. For more information see Third-party Viewability Measurement article here. 

Add Macros to Approved Third-Party Trackers 

Macros are pieces of code that are implemented in the ad tag to allow approved third-party measurement partners to track various attributes of your advertising. The following is a list of Spotify Ads Manager’s supported macros:

 

Spotify Macro

Description

%%CAMPAIGN_NAME%%

Ad server campaign name

%%CAMPAIGN_ID%%

Ad server campaign ID

%%FLIGHT_NAME%%

Ad server flight/ad set name

%%FLIGHT_ID%%

Ad server flight/ad set ID

%%CREATIVE_NAME%%

Ad server ad/creative ID

%%CREATIVE_ID%%

Ad server ad/creative ID

%%CACHEBUSTER%%

UNIX timestamp in milliseconds

%%DEVICE_ID%%

Mobile advertising ID

%%SP_UUID%%

Unique ad server impression/click identifier

%%GDPR%%

1 or 0 to indicate whether GDPR applies to the request (1 = GDPR does apply)

%%GDPR_CONSENT_VAR%%


Note: the “VAR” portion of the macro must be replaced with the vendor’s unique ID. Example: %%GDPR_CONSENT_755%%.


All of the vendor IDs are published by the IAB here.

Transparency & Consent (“TC”) string for a given Vendor ID.

 

Implementing measurement tags in Ads Manager

Advertisers can apply measurement tags on the ad level to track impression and click events. During ad setup, scroll to the bottom of the page and expand the “Third-party measurement” section to apply impression and click trackers.

 

Troubleshooting 

You can confirm that the third-party tracker is applied to your live campaign by checking the ad level settings for your live campaign in Spotify Ad Manager. The 'Impression' or 'Click' tracker must include your vendor-supplied tag and include the supported macros. 

 

If you receive an error when adding an impression or click tracker to a Spotify Ads Manager campaign, or the vendor is not receiving data after the tag has been applied, use the checklist below to troubleshoot.

 

For further support, please reach out to your representative at the approved third-party vendor for troubleshooting.

Troubleshooting checklist:

  • When booking a campaign, confirm that impression and click tracking URLs  are properly entered into the respective fields within the Third Party Measurement section of the ad creation page. 

    • For example, please confirm that impression tags are properly applied in the impression tracker field, not the click tracker field, and vice versa. 

  • Check that the type and number of special characters matches the macros listed in the table above

    • Example: the correct cachebuster macro formatting is %%CACHEBUSTER%% and not {CACHEBUSTER}

  • For campaigns outside of the EU and UK, GDPR macros can be removed. 

  • If using the %%GDPR_CONSENT_VAR%% macro, check that the “VAR” portion of the macro has been replaced with the vendor’s unique ID. 

    • Examples: %%GDPR_CONSENT_755%% or %%GDPR_CONSENT_345%%
    • All vendor IDs are published by the IAB here.