Audio can be your campaign’s secret weapon, letting you speak to your audience with nothing in the way – not even screens. Here are our top tips for turning your ads into Spotify hits.
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Scripting. Start strong with a well-crafted script. Keep it concise, aiming for around 60 words for a 30 second ad. Mention your brand early and often, and choose language that speaks directly to your audience’s interests and mindset.
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Sound Design. Pick background music that complements the mood and message of your ad. If you're adding sound effects, make sure they enhance the experience without distracting from your core message.
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Voiceover. Your voiceover should sound authentic and relatable. Consider who the voice is speaking to and maintain a natural, engaging tone. If you’re using our Gen AI creative tools, select a voice that aligns well with your audience and the story you're telling.
With those elements in place, you’re ready to make your campaign take off. Want more tips and inspiration? Head over to our Creative Lab for the full playbook.
