You have the ability to set an average daily budget or a lifetime budget.

Average daily budget enables you to set a target amount you want to spend each day. The minimum you can set is $15.

The average daily budget is a target amount, which means on some days you might spend up to 2x the average daily budget, and on others you’ll spend less. The most you’ll spend each calendar month is 30.4x your average daily budget.

With an average daily budget, you have the ability to set a start and end date, or you can schedule the budget to run without end dates to enable always-on buying. We recommend running an average daily budget without end dates in order to drive more consistent demand and benefit from continuous learnings.

With a lifetime budget, you can set a maximum amount to spend whenever opportunities appear until the budget runs out or the schedule ends. The minimum lifetime budget you can set is roughly the equivalent of 250.00 USD in your local currency.

Lifetime budgets must be set up with a specific start and end date. If you decrease your lifetime budget, you will be notified that you need to restart your ad set delivery after an hour has passed.

Once you've input your budget and bid cap, you'll see a budget delivery likelihood estimate based on your budget, schedule, bid cap, objective, and target audience. Each time you update your budget during campaign booking, a new budget delivery likelihood estimate will populate based on historical performance in the auction. We recommend monitoring pacing throughout the life of your ad set, as budget delivery is not guaranteed in the auction.

By default, ad sets start and end at midnight on the dates selected. To start or end your ad set at a specific time, use the time fields when setting your schedule and budget to choose your preferred times. If the ads within the ad set are approved after the start date, the ad set will start once at least one ad is approved. All start and end times will be set in the local time zone you're in when building your ad set

For ad sets using daily budgets, daily and monthly budget maximums are based on UTC time zones.

How to use dayparting

You can schedule your ads to run during specific times of the day and days of the week using dayparting. This capability is available across both auction and reserved booking flows when selecting a lifetime budget. After entering your budget amount and choosing your campaign start and end dates, you’ll have the option to apply a custom schedule. 

Scheduling is applied in one-hour increments and consistently across your selected days. 

Please note: Your ads are served based on the listener’s local time zone. For example, if your ad is scheduled to run from 12 PM to 5 PM on Tuesdays, it will be delivered to listeners during that time in their respective local time zones.