On Spotify, audio keeps you in your audience’s ears, and video puts you in their sights. Whether you go landscape or vertical, animated or cinematic, your creative style sets the tone – and we’ll make sure your message reaches your audience when they’re most engaged. To help you make the biggest impact, follow these four key principles:
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Mention your brand, early and often. The more you mention your brand, the better your results. Repeating your brand name helps drive awareness, recall, and consideration – so don’t hesitate to say it again and again.
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Include a call to action. Include a clear call to action to drive higher lifts across the funnel. Whether spoken, written, or both, prompting your audience helps boost engagement and conversions.
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Design for eyes and ears. Spotify is a sound-on space, so make the most of how your video is heard. You can use background music, sound effects, and voiceovers to bring your message to life.
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Use on-screen text. Including text in your video ads significantly improves performance, especially when targeting mid-funnel metrics like consideration. Make sure your messaging is clear and concise to best reinforce your narrative.
With these principles in mind, you’re ready to capture attention and win hearts! For even more tips and inspiration, head over to our Creative Lab.
