Audio ads in podcasts are 30 seconds or less. Audio ads that are delivered in podcasts on Spotify include your brand or business’ name, companion image, a short tagline, and clickable call-to-action. There is no companion image, tagline, or clickable call-to-action for ads delivered in podcasts outside of the Spotify platform. While they hear your ad off-Spotify, users will see the podcast show cover art.

 

If you already have a pre-produced audio ad, you can simply upload it directly to Spotify Ad Manager from your computer by selecting Upload file or from the Asset library by selecting Add from library. If you don’t have an audio ad, our free creative tools can help you make one from scratch.

 

You can find tips for making a great ad here

 

Specs

Audio file

  • Length: 30 seconds or less

  • File types: WAV, MP3, OGG

  • Max file size: 50MB

  • Sample rate: 44.1 kHz

  • Bit rate:192 kbps

  • RMS normalized to 14 dBFS

  • Peak normalized to -0.2 dBFS

  • Loudness: -16 LUFS (+/- 1.5 LUFS)

 

Companion image

  • Dimensions: At least 600 x 600 pixels (square)

  • File type: JPEG or PNG

  • Max file size: 200KB

 

Logo image

  • Dimensions: At least 600x600 pixels (square)

  • File type: JPEG or PNG 

  • Max file size: 200KB