If you would like to create a new business account in Ads Manager, click on the “Go to Ads Manager” button at the top right corner of this page.

Your Ads Manager account is associated with a Spotify account. If you're creating a new Ads Manager account, we recommend creating a free Spotify account using your business email address. If you already have a Spotify account associated with your business email you can use those credentials to log in.

Once you have logged into your Spotify music account, you will be prompted to create a new business account in Ads Manager. Enter your business type, name, and the email address you would like to associate with your Ads Manager account. Make sure to select the correct country or region for your business, as this cannot be edited later

When you create an account in Spotify Ads Manager, a business account and an associated ad account will automatically be created for you. The business admin can edit your business information on the Business settings page at any time. Both business admins and ad account admins can update your ad account information at any time on the Ad account settings page.

The person who creates the business will automatically be assigned the business admin role.

If you would like to join an existing business in Ads Manager, see the article on accepting an invitation to join a business and ad account in Spotify Ads Manager.